| About |
| The very beginning... It all started with a daisy. In 2002, daisy designs jewelry was created from my love of art, color, and jewelry design. I consider each piece I create a wearable work of art. My approach to design style is simple. I create only what I would wear myself, with materials that catch my eye and are of fine quality. Clean lines, texture, and sparkle are captured using Swarovski crystal, sterling silver, gold-filled, semi-precious gemstones and various types of glass beads. I comb gem and jewelry shows and travel around the country to seek out only the best materials for the construction of my pieces, and to offer them to you at affordable prices. I hope my collections bring you as much joy as they do to me. So why the daisy? It's always been my favorite flower. Like my jewelry they are simple, yet beautiful. You can't help but smile when you see one! Every bracelet, necklace and anklet adorn the daisy logo as my symbol of fine craftsmanship. Look for the miniature sterling silver daisy on each of bella's designs. So who is bella? In 2006, daisy designs jewelry grew into bella beads boutique. Beaders could find unique materials for their creations, and the non-beader could scoop up finished treasures to accent their wardrobe whether it be a stunning piece of jewelry, beaded belt, purse or scarf. Each piece or bead is in itself beautiful...or "bella" as my Italian grandmother Nanni used to call my cousins and me. So "bella" was the natural choice for a name, keeping the daisy as my logo and changing the name to bella beads in memory of my Nanni. It was a 200 square foot bead store and boutique. It was located in the Olde Andover Village in Andover, MA. Our Teen Trunk Show Program was started in that tiny space so local teenage designers could show off their creations. Within 2 years it was time to grow again! bella beads moved across the Olde Andover Village courtyard to a charming 1000 square foot space next to the famous Lantern Brunch and Andover Bookstore. Currently bella carries over 1000 different types of beads and findings including an ever expanding assortment of Swarovski crystals, Bali & Hill's Tribe silver, gold-filled, copper, pewter, brass, semi-precious, Millefiori, Murano glass, porcelain, and Czech glass. Bella now offers in house birthday parties, Ladies' Nights, and our summer Bead Blast! program for kids, as well as various classes throughout the year in their classroom space. A full line of beaded gifts can be found for any occasion: book marks, tote bags, badge lanyards, eyeglass holders, jewelry organizers/stands, trinket boxes, bead kits, books, supplies, t-shirts, etc. You have to experience it to believe it. There is so much to see! Come bead by the fireplace on our Winter Beading Nights while enjoying a cup of tea, or bring the kids for a project in the Make It Yourself Center while you kick back on the couch and relax! When I am not thinking about beads and designing jewelry, I am a wife and mother of two "bella" children, one very fuzzy dog named Tucker, and a cat, Gracie. I am a former teacher and member of the Andona Society in Andover, MA. I have walked sixty miles for the Susan G. Komen Breast Cancer Foundation in 2002. I continue to generously donate to school and organizational fund raisers in the form of silent auction and raffle items. Over the past eight years, daisy designs/bella beads has donated over 25% of its profits back to the community in support of children's programs and education. In 2008 bella beads, with the generous support of local businesses and private donors, joined forces with the Priceless Prom Gown Program, founded by Carol Lanni. This program provides deserving teens a complete ensemble to attend prom assuring that all teens in the Merrimack Valley have the opportunity to attend their prom without financial worries and the inability to afford the experience. I have always believed very strongly that it is the social responsibility of every community member, especially businesses, to give back in any way possible to support our youth...our future. Whether it be as a coach, school volunteer, scout leader, or fund raiser, etc. We all have a role to play in the life of a child, as our parents, coaches and teachers did for us. They all helped make us who we are today. We all know the saying about it taking a village to raise a child...Now it's our turn to "Pay it forward..." Peace, Carla ...keep it going! |



(16-Nov 2006) |
| The Lowell Sun (17-Dec 2006) |






